I was approached by my friend and Digital Marketing Specialist Amanda Silva, which works at Pedrasriscas, and would like to understand Data Science techniques behind product reviews for Brand Awareness, Product Consideration, and Purchase. To give her a taste of it, I have selected a dataset with @35K reviews and performed an Exploratory Data Analysis (EDA) + added Polarity Sentiment for each review. She is impressed by how many insights can be generated! Check code here >> >> https://lnkd.in/e74NwJu Looking forward to more Marketing + Data Science projects! Image credit >> https://lnkd.in/eATU52f #digitalmarketing #businessanalytics #exploratoryanalysis #datascience#nlp #dataanalytics #dataanalysis #machinelearning
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